However, regardless of market segment, focusing on home sellers can provide significant benefits to other areas of your business. Similarly, focusing on selling a high volume of lower-cost homes can increase your inventory, but require strict operational processes to make it work. Focusing on luxury home sales can increase the commission size, but may also increase the time and resources needed to sell those properties. When Realtors focus on one segment of the real estate market, they often trade away benefits of working with other segments. Understand the different ways to handle warm and cold leads.
Have templates for seller lead communications.Know the process and elements to convert online seller leads.This post focuses on the six key elements to generate seller leads and turn them into your clients. In a previous post we shared a simple system for attracting and converting online buyer leads. Knowing the key elements and steps to effectively take online seller leads from prospect to client can turn your challenges into a conversion engine that’s integral to your real estate business. But that’s only if you don’t have a proven system. And it’s true: trying to convert online seller leads into clients can be a significant challenge. They don’t convert … they take too long to convert … they take too much effort … it’s impossible to be sure where they are in the buying or selling process. It’s an open secret: many real estate agents believe online seller leads aren’t valuable.
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